Photographer ⊹ Creative director ⊹ Producer ⊹ Filmmaker
Jiali You (Icey) is a photographer, producer, and filmmaker based in both London and Shanghai. She holds an MA in Commercial Photography with distinction from the University of the Arts London (UAL).
Icey’s practice blends fashion and art through storytelling and cinematic narratives, offering a distinct, emotionally-driven approach to fashion photography. As a feminist artist, she is passionate about exploring new ways to represent and empower women—portraying contemporary fashion through a lens of rebellious femininity.
Frequently exhibited in London, Icey’s innovative approach to fashion photography has garnered significant attention. Her work has been featured in prestigious publications such as VOGUE Italia and Nasty Magazine. During her time in London, Icey has had the privilege of collaborating with various fashion brands, designers, and artists, enriching her diverse portfolio and expanding her global horizons.